B2K is back on the road, headlining The Millennium Tour, alongside Mario, Ying Yang Twins, Chingy, Pretty Ricky, Bobby V and Lloyd. The tour impacts the Hot Tours tally dated April 27, 2019, at No. 2 with performances at The Forum in Inglewood, Calif. (April 13-14), State Farm Arena in Atlanta (April 4-5), and Oracle Arena in Oakland, Calif. (April 12). According to figures reported to Billboard Boxscore, the tour grossed $2.2 million, $1.7 million and $1.2 million, respectively, combining for $5 million earned and 56,542 tickets sold.
These three engagements are, quite simply, the biggest of B2K’s career. They are the three highest-grossing and most-attended engagements for the reunited foursome and mark B2K’s first appearances in the top 20 of the Boxscore chart.
In all, The Millennium Tour has grossed $6.7 million from its first eight reports, already outperforming their last headlining jaunt, the Scream III Tour in 2003 ($4.7 million; 22 shows). While the latest recap reflects five sold-out arena dates, the Scream III Tour sold out two of its 22 shows. B2K’s recent earnings at The Forum represent a stunning 618% growth over the $351,000 they grossed at the same venue in 2003. The Scream III Tour similarly earned $370,000 in Atlanta and $338,000 in Oakland, small fractions of their 2019 grosses at the same venues.
These record grosses for B2K are perfectly timed as the nostalgia train rolls into the 2000s. On the heels of bolstered figures for ’80s heroes New Kids on the Block and ’90s phenomenon Backstreet Boys, B2K is leading the charge with a host of other early-to-mid-2000s R&B/hip-hop acts, back on the road after a long hiatus. Like The Millennium Tour, NKOTB found the biggest gross of their career deep into their reunion, earning $2.9 million at Boston’s Fenway Park on July 8, 2017 — nearly 30 years after their Billboard Hot 100 debut, and almost 25 years after splitting up in 1994.
B2K also owes some of their re-energized success to the ever-growing ticketing market across the touring circuit and changing demographics of their fanbase. Playing to a generally young audience, tickets mostly topped out at $40 for 2003’s Scream III Tour. Sixteen years later, they’ve scaled to be more elastic, as their fans grow with more disposable income. In an era of meet & greet packages, album and merch bundles, and other VIP add-ons, The Millennium Tour has tickets set at $45.50 on the low end, scaling up to $150 and beyond.
The Millennium Tour will continue before closing May 26 at the MGM Grand Garden Arena in Las Vegas.