Cardi B and fashion brand Fashion Nova have teamed up to provide financial relief for fans during the coronavirus pandemic.
In total, the team will donate $1 million to people in financial need. For the next 41 days, until May 20, $1,000 will be given away every hour.
Using the hashtag #FashionNovaCares, the GRAMMY award-winning rapper uploaded a video to Instagram, detailing the reasoning behind the giveaway and how to enter to obtain the funds. According to Cardi, since the pandemic has reached a feverish high, her direct message inbox is filled with fans asking for help. There had to be a solution.
View this post on Instagram
Thank you guys for supporting me and @FashionNova, I teamed up with them to help those that have been impacted by the Coronavirus pandemic. Many of you are struggling to pay bills, feed your families, and take care of your overall essential needs. #FashionNovaCARES & I are giving away $1,000 EVERY HOUR until we’ve given away $1 MILLION DOLLARS to those directly affected by this crisis. Tell us how the $1,000 can help you during these times. We’ll be reading your submissions and selecting stories everyday so enter now by visiting www.FashionNova.com/Cares Also PLEASE make sure that your Instagram is public, because I will also personally be looking thru these submitted pages. Starting NOW!
“People are struggling to pay rent, buy food, medicine and other essentials for themselves and their families. We all feel compassion and concern for those affected by the Coronavirus,” says Richard Saghian, Founder and CEO of Fashion Nova in an official statement.
He continues, “Fashion Nova Cares with Cardi B will provide people with necessary relief to help them get through this crisis. As a community-driven brand, we are inspired by the kindness and generosity of others and we wanted to do our part to help those in need.”
Thank you Cardi B & Fashionova for being more than just a brand but a person in a time of need!